Towards a Theory of Modeling Grammar Acceptance

Studying the acceptance of Information Systems (IS) artifacts is classic to the IS research discipline, as is the study of conceptual modeling and associated phenomena. However, research has not yet sufficiently combined these two lines of inquiry to explore user acceptance of conceptual modeling. The paucity of such research has motivated our study on the acceptance of modeling grammars. In this paper, fundamental research models on IS acceptance and conceptual modeling are synthesized in the development of a theoretical model designed to measure the relevance of representational capabilities of modeling grammars to the explanation and prediction of the intention by modeling individuals to continue to use them. The model-building process is discussed, as is the identification of sub-constructs for derivation of appropriate measurements for the empirical testing of the model. We conclude with an outlook of how the developed model will be deployed in an empirical test that seeks to validate the theorized constructs and relationships.